Whenever I work with a small/medium size business and they want to launch something to the public, I have to ask. Where are your customers? In this case that you have written about this might have been a good thing to know (maybe he/she does and I missed it). If their customers are pretty much on a non-iphone device using that platform for the product might not be the best answer. I don’t know that this isn’t the case I am just using that as an example. I would also try to find out from a group of my potential target market what are the features that they deem required, nice to have, would be great to have for my product. Having this information would help focus the product features and roadmap and maybe even a target device(s). Basic principle that the patient will tell you what is wrong and this also goes along with your business opportunity paragraph. Given the opportunities and requirements are understood cranking out the app would be much easier to manage and accomplish. Another area that I would personally be curious to know more about is; once you know who you are talking to (Customers) and what you want to tell them or do for them (pain point being addressed) what would you like them to do next? There might be a product that is being targeted for a specific pain point that they need help with to make their life better or put their business is a better position, what does that lead to next? Think of it in terms of Golf (Pool, Chess) – if I hit this ball there what shot does that line me up for next.

Just my two cents worth.

Keep up the posts interesting stuff.